TARGETED AUDIENCE
Facebook Marketplace
PROBLEM
During quarantine, I began my journey as a plant mom. In order to get more soil money, I started to sell my own plants through Facebook.
SOLUTION
This is my designer approach to online plant selling through visual storytelling and ephmera. I wanted to focus on education and aesthetics.
On top of regular plant care education, I wanted to use these cards to highlight the dangers some plants may carry with them. Also, I wanted to stress the importance of supporting your local nurseries and shopping local.
PROCESS
My first round of compositions utilized square cards and a heavily saturated background. I changed from this because it was missing the tactility of plants and felt too heavy overall. My second composition felt more comfortable and caring to appeal to a nurturing archetype. Yet, the type seemed hard to read on the back, so I needed to find a kind serif to pair with the card.
