BAP BOX

Bringing a Korean Culinary Experience into the American Home through the Celebration of Korean Culture

CLIENT

Americans looking for Korean food

PROBLEM

In America, making Korean food at home is often intimidating, limited, or difficult.

SOLUTION

By making authentic Korean recipes more accessible in grocery stores, such as nutritious stews, healthy side dishes, and comforting desserts, Korean recipes can be enjoyed with ease in the American home. Bap Box intends to craft a convenient and friendly Korean culinary experience in order to delightfully introduce a new perspective about Korean food and heritage.

Bap Box provides a collection of chopsticks, side dishes, and recipe kits that pair alongside our Instagram and website.

*Some image include captions for more information!*

Each consumer that takes a chopstick gets a personalized message.

You don’t have to use our chopsticks as chopsticks.

And slide your chopsticks into our side dish packaging for a neat handle!

Want to make an authentic Korean dish from scratch? Grab a Bap Box made by real Korean women (we call them our “Bap Moms”) that have a story to tell with their recipe.

We provide 2 versions. One for the authentic version of the recipe and the other catered for the American palette and vegetarians.

Each mom has a story to share and reason why they made their dish.

Apply to become a Bap Mom! As the brand lives on, consumers can shout out their own loved ones to dedicate their recipes to our Bap family.

KID’S EDITION BOX: Directions An illustrated card for kids to cook with their parents!

Finding Korean ingredients can be difficult for the American consumer because of mistranslations and intimidation. Bap Box’s goal is to allieviate the stress and introduce you to these products.

KID’S EDITION BOX: Activity An activity sheet for kids to learn about Korean culture.

We are a community and we want to provide a space for our consumers to enjoy showing off their Bap meals and their own Bap Moms.

PROCESS

Bap Box’s recipe kit was originally designed to be set in a standard bakery box. The side dishes were circular to offset the cube shape. It worked, but it I decided the box could’ve been more experimental in shape and with the UX in general.